To Our Customers and Everyone Interested in Grass Fed Beef,
I am writing this letter to announce a decision by our team to stop raising organic grass fed beef.
We appreciate your interest and that of our loyal customers. We urge you to use the web to find other local suppliers.
We strongly believe in the healthy benefits of grass fed beef and in the quality of life for our animals. However
we found that the extent of consumer awareness is still quite limited and demand has not increased as quickly as hoped.
In the course of marketing our grass fed beef, we learned from talking to consumers that lots of people were looking for features
that the commodity beef system does not provide. Specifically:
- Raised without the use of antibiotics.
- Raised without the use of added hormones.
- Raised without the use of animal by-product. (reduces the risk of disease and assures a natural plant based diet)
- Identity preserved with a personal chain of custody from the birth of the animal.
- Locally raised by Ontario family farms. (less food miles, supports local farm community)
These added features represent a step up in the beef value proposition and were the ones mentioned the most often by the people
we talked to. Beef raised this way uses conventionally grown grains and has the same or better taste and tenderness as the commodity
beef most of us have become accustomed to over the years. There are some higher costs, but the price point is lower than for organic
beef which uses expensive organic grain, or grass fed beef which takes more time to produce.
Our time, effort and investment is being redirected to develop a niche market for this "Natural" or "Traditionally Raised"
beef. Visit our new website at www.kerrfarms.ca We have made a lot of progress with this project.
We have organized a team of cattle producers. Our team supplies the beef which you can conveniently purchase at Sobeys stores in the fresh meat counter under the Compliments Brand. You can
also buy our beef in the following Greater Toronto Area outlets:
- Fiesta Farms
- Summerhill Market
- Witteveens Meats in the St. Lawrence Market
- Cumbrae's
- Lady and Son Butchers
Our beef is served at the Air Canada Centre and at the Spoke Club.
Our beef is on the menu at the following fine restaurants:
- Chez Victor
- Distillery District/Boiler House
- Drake Hotel
- Scaramouche
- Veritas
- Vertical
If you are looking for a delicious and convenient frozen entrée, try the Kerr Farms Beef Pasta Roll which is available in the
frozen food section at Costco stores. This product is made with Kerr Farms Ontario Angus Beef and organic tomato sauce from tomatoes grown
on our farm.
New products like Kerr Farms Meat Cannelloni will be available soon. We welcome your support.
Thank you for your interest in years past and years to come.
Sincerely,
Bob Kerr
For Grass Fed Beef in the Listowel area contact:
Ivan McIlroy
ivan_and_karen@porchlight.ca
519-291-5887
For Grass Fed Beef, Lamb, Berkshire Pork and free range chicken (naturally raised without hormones, antibiotics or GMOs) in the Bradford area contact:
Dennis and Denise Harrison
http://www.dingofarms.com
905-775-5520
